Bacardi Launches Oakheart Spiced Rum

A New Era of Spiced Rum

Bacardi, the world's largest spirits company, has launched Oakheart, its own take on the popular spiced rum category.

For years, spiced rum has been dominated by brands like Captain Morgan and Sailor Jerry, but Bacardi is hoping to change that with Oakheart. The new rum is made with a blend of Caribbean rums that have been aged for up to two years in charred oak barrels. The result is a smooth, flavorful rum with hints of vanilla, cinnamon, and nutmeg.

Oakheart is being marketed as a "super-premium" rum, and it is priced accordingly. A 750-milliliter bottle of Oakheart costs around $25. Despite the higher price point, Bacardi is confident that Oakheart will be a success. The company has invested heavily in marketing the new rum, and it is already seeing strong sales in early markets.

The launch of Oakheart is a significant event for the rum category. It is the first time that Bacardi has entered the spiced rum market, and it is a sign that the company is serious about competing in this growing segment. Oakheart is a well-made rum with a unique flavor profile, and it is sure to appeal to both rum aficionados and casual drinkers alike.

Bacardi's entry into the spiced rum market is a sign of the changing landscape of the rum category. For years, the rum market was dominated by light rums that were used primarily in cocktails. However, in recent years, there has been a growing demand for dark rums and spiced rums. Consumers are increasingly looking for rums with more flavor and complexity, and Oakheart is well-positioned to meet that demand.